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Gavin Arnette (far right), 13, Isaiah Graham (center), 14, while using the Discover Techbook on an Apple laptop at Mooresville Middle School in Mooresville, N.C., Friday, April 27, 2012. Media companies, desperate for growth in ancillary areas as core operations struggle or face strong headwinds, are looking to the so-called digital learning market, setting up a battle with technology giants like Apple that also want that turf and old-line educational publishers like MacMillan that want everyone out of its business. In a twist, this corporate wrangling may actually result in real innovation in American learning. Apple recently made a big bang with its dive into the digital textbook market, but Big Media is also wading deeper into this business. Disney has a new curriculum initiative in its publishing unit and has started operating schools overseas, notably in China. Discovery Education is the fastest-growing part of that company and its products include a new product (to be unveiled in late March) and something called a Techbook that is expanding. (Chris Keane for The New York Times

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Chris Keane
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20120427 Mooresville Discovery
Gavin Arnette (far right), 13, Isaiah Graham (center), 14, while using the Discover Techbook on an Apple laptop at Mooresville Middle School in Mooresville, N.C., Friday, April 27, 2012. Media companies, desperate for growth in ancillary areas as core operations struggle or face strong headwinds, are looking to the so-called digital learning market, setting up a battle with technology giants like Apple that also want that turf and old-line educational publishers like MacMillan that want everyone out of its business. In a twist, this corporate wrangling may actually result in real innovation in American learning. Apple recently made a big bang with its dive into the digital textbook market, but Big Media is also wading deeper into this business. Disney has a new curriculum initiative in its publishing unit and has started operating schools overseas, notably in China. Discovery Education is the fastest-growing part of that company and its products include a new product (to be unveiled in late March) and something called a Techbook that is expanding. (Chris Keane for The New York Times